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September 28, 2012
By: TOM BRANNA
Editor
According to the 2012 Harris Poll EquiTrend study, Lysol all-purpose cleaner ranked highest in brand equity in the household cleaner sector. Here’s a look at more data from the category: Brand Equity Lysol All-Purpose Cleaner70.75 Clorox Clean-Up 70.24 Pine-Sol Household Cleaner 65.54 Spic and Span Household Cleaner 65.50 Murphy All-Purpose Cleaner 65.16 Pledge Multi-Surface Clean...
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